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What is Growth Hacking, How to Use It?

 Let me share one of the case study about Growth Hacking which I like the most,



There is a one guy whose name is Mr. XYZ has to promote one mutual fund app via Advertisements on Online.

The Product was build for age group of 30 to 55 which has money to Invest in Mutual Funds.

Then Mr. XYZ Decided to run a Facebook and Google Ads to get a new user for that Mutual funds App.

So, He target the audience based on App.

Then,

Mr. XYZ is spending money on ads, but they are not getting too much growth on that platform/Mutual Fund App.

So, After doing lots of Research he got an Idea to Promote the things with low effort with max. returns ;)

Now, Lets focused on Growth Hacking Term, what does it Means ???

So Mr. XYZ finds Idea about FIFA World Cup. Which was started 2 days Back.

Now, Let's jump into his Idea.

People are watching FIFA on their mobile phone on Hotstar or any other online platform.

So, Mr. XYZ created an ad something like this as a mentioned below 👇

I know you are a die hard follower of FIFA World Cup.

In upcoming FIFA World Cup Lionel Messi is going to play for the last time in FIFA.

I know you are interested in for getting a ticket for Upcoming FIFA World Cup, where Messi will be there for the Very Last time.

So, Today is the right time to invest some money which helps you to book a ticket for upcoming FIFA World Cup League.

This Mutual fund app will suggest you how a good deal of money you should Invest If you need some specific amount at the end of period.

So, This is last time when Messi is going to Play in FIFA, Be Hurry !!!"


This Was the Ad that display on the target audience of youngsters between 15 and 25 years old.

You can't imagine what growth that application got on Google Play Store. It's downloading count was booming exponentially within few Days of Launching an Ad.

This is the real Growth Hack which helps to boost the growth of the product.

By Analyzing this EXPERIMENT on FIFA World Cup.

Mr. XYZ applied same thing on Indian audience while IPL was Started to gain new Customers.

India has a huge potential when it comes to IPL.

So, Mr. XYZ apply that same technique or a growth hack to boost that downloads for audience of IPL in India.

This way that Mutual fund app got a growth while promote that product using Emotions of Audience.

This is the real meaning of Growth Hacking which comes from keep doing Experimenting.

I hope you enjoyed what Growth Hacks mean.

So comment your thoughts about Growth Hacks 👇

Tell me some Growth Hacking Techniques that you have applied on your business :P

Keep learning New things, see you in the Next one ;)


All the Best

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